BigWig [ˈbigˌwig] (noun): an important person, usually in a particular sphere; synonym: VIP · (very) important person
Komen Ozark BigWig (noun): a very important person on a mission to end breast cancer forever by raising awareness and funds in their community; willing to have fun while wearing a ridiculous pink wig
The BigWigs campaign engages corporate and community leaders within the Komen Ozark service area as representatives in the fight against breast cancer. During the 6 week campaign, each BigWig will raise or give a minimum of $1,000, which will be used to ensure access to essential breast health services, education programs and support research to find the cures for breast cancer. Through this program, 75 percent of funds raised remain in our community to help fund our local breast cancer initiatives. The other 25 percent of funds raised will help fund cutting edge research to find the cures.
The BigWig that raises the most money will be crowned the “Biggest BigWig” at Komen Ozark’s Pink Ribbon Luncheon on Thursday, October 20 at the NWA Convention Center in Springdale. You can support your favorite BigWig on their personal fundraising page on the komenozark.org website.